3 Steps To Creating And Promoting Videos That Get Results

3 Steps To Creating And Promoting Videos That Get Results​

You’re part of a business or organization with limited resources for video marketing. The good news is it’s possible to have a big impact without a big budget. 

This workbook offers step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

Picture of a book with the title ''3 steps to creating and promoting videos that get results

Video marketing gets results

Download our video marketing eBook now!

Are you interested in video marketing?  Contact us to talk about reaching your goals.

inMotion marks 40 years of story telling

inMotion Marks 40 Years of Story-Telling

It’s 1980. The mullet is turning heads. Bob and Doug McKenzie are introducing the world to hoser culture. Disco rules. And the Ottawa video production company inMotion is opening its doors for the first time.

The mullet, the McKenzies and disco have faded into the mists of time, but inMotion continues to prosper. Which doesn’t mean it hasn’t changed with the times. In early days it focused exclusively on video. Today, it’s a digital and video marketing agency offering clients branding, marketing strategies, national ad campaigns, full-featured websites and of course videos.

An outside angle view of the INMOTION office with the inscription ''Civic'' infrnt of it. The letters of the word civic all have different colours starting from blue, white, green, yellow and red

inMotion moves into its future—and Ottawa’s past

It’s 1960, and you can’t miss Ottawa’s coolest new building—its big sign spells out “CIVIC” in multi-coloured, revolving letters at the corner of Holland and Carling. Fast forward to January 2021. The sign’s still there—though it hasn’t revolved for years—and marketing company inMotion is moving in. “To be in this historic building on inMotion’s 40th anniversary is exciting,” says President Jamie McIntosh. “We’ll have room to grow and be in a more central location for our clients.”

 

inMotion’s 40th anniversary celebration was planned for April—and then came COVID. “We needed to focus all our energy on helping our clients get through a confusing and difficult time,” McIntosh says. “The party will have to wait until 2021.”

Key to inMotion’s long-term success is its decision to specialize in four sectors: associations, medical and health, technology, and agriculture.

“Working with many clients in these sectors has taught us things you can’t learn any other way,” says inMotion President Jamie McIntosh. “You come to understand your clients’ audiences and challenges, what marketing tactics will and won’t work for them, and how to get a big impact out of a limited budget.”

inMotion clients include:

For more information contact Jamie McIntosh, President at 613-723-5800, ext. 224 or jamie@inmotion.ca

Recent Work

Recent Work

As the second wave of COVID-19 loomed, inMotion developed this ongoing national digital recruitment campaign that brought together hospitals and other major healthcare employers in the Ottawa region.

As of mid-July 2021, the campaign has generated 25 million impressions, 166,722 ad clicks, 100,642 site visitors and 1,074 subscriptions to a newsletter featuring recent job postings—and several hundred new hires from outside the region.
A picture of a female medical personnel smiling wearing a green scrub with a stethoscope around neck
A flyer with a female health worker smiling . The information reads ''1000+ Healthcare Careers Available in Ottawa. One of North America's top 3 cities for quality of life
A picture of a smiling male health worker in blue scrub holding his chin with a stethoscope around his neck. The flyer has the incription ''1000+ Healthcare Careers Available in Ottawa.

Next up: Phase 2, for which inMotion has created a single job board for 24 employers and more than a thousand jobs.

A logo of the Ottawa-Carleton District school board in Magenta

Adjusting to COVID at warp speed

In the late summer of 2020, Ottawa-Carleton District School Board chose inMotion to communicate to parents what a COVID year would look like—and to do it very quickly, despite constantly changing direction from the province. Within a few weeks inMotion developed a concept (“It takes a community”), produced three videos and created signs for all 142 schools in the OCDSB.

A flyer of Ottawa Carleton School Board District on a greyish-baby green background. In the picture is a little girl in a white shirt with a pink pencil. the flyer has the message" It takes a community to keep our kids safe. Back to school 2020.
A flyer of the Ottawa-Carleton School Board with A picture of a young boy smiling. The message reads" It takes a community to make everyone count. Back to school 2020

Next up: a campaign to encourage parents to sign up their children for kindergarten and high school in the fall.

A logo of Canadian Electricity Association. The logo is is a small letter 'e' written boldly written and inscribed in a deep blue circle with a lemon green dot separating the circle

130 years of powering Canada’s growth

The Canadian Electricity Association (CEA) represents Canadian electricity utilities and companies that provide products and services to the electricity sector. Since 1891, CEA members have been transforming every aspect of Canadians’ lives—our jobs, our homes, our cities. To mark CEA’s 130th anniversary, inMotion produced this inspiring video about its remarkable past and even more remarkable future.

Next up: inMotion is producing material for CEA’s Board meeting, including two videos featuring experts speaking on the state of the electricity industry.

A blue banner image with the inscription " African Swine Fever.ca in white

The great website we hope you never see

African swine fever (ASF) is harmless to humans and there has never been a case in Canada, thanks to strict safety protocols. If it ever is introduced into Canada, this website will be ready to allay consumers’ concerns with all the facts.

The site is a collaboration between three industry associations: Canada Pork, the market intelligence and promotional organization for the Canadian pork industry; the Canadian Pork Council, the national voice for hog producers in Canada; and the Canadian Meat Council, which advocates on behalf of Canadian meat packers and processors.

A picture of piglets

Next up: To support the site, inMotion is producing two animated videos on the measures being taken to protect Canada’s pork industry from ASF.

Film Studio and Green Screen Rental – Thank You

Thank you
For your studio inquiry.

We'll be in contact with you soon to discuss your requirements.

In the mean time can we entice you with our eBook?

Studio Location

474 Holland Avenue

Ottawa, Ontario

K1Y 0Z5

Technology Marketing

Technology
Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for technology companies.

Ontario’s Best Digital Marketing Agency

Canadian Business Awards

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

2020 FACES Awards

We Know Technology Marketing

Long sales cycles, multiple purchase influencers, highly technical information —inMotion understands these and the many other challenges of technology marketing. For decades we’ve helped tech companies explain clearly and memorably how they solve problems and create opportunities for their customers.

Services We Offer

for Technology Companies

Customer Testimonials

 

3 Steps to Creating and Promoting Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We Help Technology Companies Market Their Business

The-Telesat-Logo-12-bw-01-1.png
The Logo od Corel
The logo of the company SABA in grey. The words SABA is written boldly in Caps to the right of the SABA sign which looks a twisted flame
the Bell logo
the Kinaxis logo
Social Sciences and Humanities
The logo of Canarie
The logo of Versature. The logo has a dolphine in a semi circular pose at the top with the words Versature in black at the bottom
CCTX Logo. The logo has a eccentric circles with the maple leaf inside the cirle all in grey. it reads ''Canadian Cyber Threat Exchange, informing Canadian Business.
Logo of MindManager in monochrome

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Medical Marketing

Medical &
Healthcare
Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for medical and healthcare organizations.

2020 Best Healthcare Digital Marketing Specialists

Canadian Business Awards

We Know Medical & Healthcare Marketing

inMotion helps our clients raise funds and awareness, thank donors and share critical information with patients and their families. We’re experts at telling stories in ways that connect with and inspire health and medical audiences.

Services We Offer

for Medical & Healthcare Organizations

Customer Testimonials

3 Steps to Creating and Promoting Medical & Healthcare Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

Latest Article

How to Retain Volunteers Post COVID-19

Canadians who are volunteering to support our front-line workers are heroes of the pandemic. Retaining these volunteers post-COVID-19 is a unique opportunity for healthcare and social service organizations to help ensure high-quality care in the face of ever-increasing demands.

Continue reading “Retaining Volunteers”.

We Help Medical & Healthcare Organizations Communicate Their Important Messages

Logo of University of Ottawa Heart Institute; the logo is an outline of a heart drawn in black with the name of the institute written below
Logo of Consumer Health Products Canada
The Logo of Canadian Blood Services, it's in you to give
Logo of Canadian Dental Association
Logo of Queens Way Carleton Hospital
The Logo of the Ottawa Hospital' it has the Plus sign in black with the inscription The Ottawa Hospital to the right. =The inscription is also in French and reads as L'Hospital d'Ottawa
Logo of Royal College of Physicians and Surgeons of Canada
A logo with of the Canadian Ophthalmological Society ; logo is an abtract drawing of the eye in black and white

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Associations Marketing

Associations Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for leading industry and professional associations.

Ontario’s Best Digital Marketing Agency

Canadian Business Awards

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

2020 FACES Awards

We Know Associations

inMotion understands marketing for professional and industry associations. Over the years we have helped our clients engage and retain members, drive new membership, generate revenue, automate tasks and stretch resources. We have helped associations increase relevance and build their reputation within their industry, with the public and with municipal and federal governments.  We have worked extensively on labour market information projects, developed integrated marketing campaigns, promoted events and increased sponsorship opportunities.

Services We Offer

to Professional & Industry Associations

Customer Testimonials

3 Steps to Creating and Promoting Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We Help Professional & Industry Associations Market Their Business

the logo of Colleges and Institutes Canada; logo is made of several small leaves forming a triangle shape
The logo of Canadian Wood Council
Logo of CIP.ICU in monochrome
Logo of Canadian Council on Africa . The logo is a shape pf Africa and Madagascar with the Canadian maple flower
Associaition-logos-10.png
logo of FPAC.ca
logo of Canadian Fuels Association. The logo is an outline of an erect maple leave
Logo of the Canadian Association of Defence and Security Industries
Logo of the Canadian Bar Association in Black and white
The logo of Intellectual Property Institute of Canada
cea-logo-en-01.png
Logo of CSCE Canada

inMotion is a proud CSAE member.

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Agriculture Marketing

Agriculture
Marketing

Award winning digital and video marketing agency that focuses on
creating experiences for agriculture and agri-business.

2021 Agriculture Marketing Agency of the Year

Canadian Business Awards

We Know Agriculture Marketing

inMotion understands agriculture marketing. We have helped promote, train and educate on everything from farm to table to animal care to preparing food. We know your audience and how to communicate what matters to them.

Services We Offer

to Agriculture Organizations

Customer Testimonials

3 Steps to Creating and Promoting Agriculture Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We help agriculture organizations communicate their important messages

Logo of Chicken Farmers of Canada
The logo of EGG Farmers of Canada ; the egg is drawn in an outline with the picture of maple leaf inside it in an upright manner. The motto is; Dedicated to Quality
the logo of Meat & Poultry Ontario. logo is grey and white picture of a parcel tied with a white rope
The logo of Canada Port ; the logo has a maple leave in black beside the name Canada Pork
Logo of CFIA.ACIA
Logo of Canadian Meat Council; Logo has the letters 'C,M,C' written in Caps( black) and has a crownlike design ontop of the letters
A monochrome picture of the Canadian Flag. Agriculture and Agri-Food Canada
inMotion-2020-06.png

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

inMotion Studio – Film Studio Rental Space in Ottawa

Our new film studio space
is now open in Ottawa

Outfitted for optimal sound
and image recording

Cyclorama lit with Aputure Nova P300C
RGB WW LED panels

Make up
Green room included

Additional grip equipment available for rent
( c-stands, sand bags, etc... )

Half Day

9:00am-12:30pm or 1:30pm-5:00pm
$ 400
  • Dressing Room
  • Free Wifi

Daily

9:00 am - 5:00 pm
$ 500
  • Dressing Room
  • Free Wifi
Popular

Weekly

Monday - Sunday 9:00 am - 5:00 pm
$ 2,500
  • Dressing Room
  • Free Wifi

Studio Request / Contact Us

Studio Location

474 Holland Ave.
Ottawa, Ontario
K1Y 0Z5