3 Steps To Creating And Promoting Videos That Get Results

Posted on March 21, 2022May 13, 2022 by webmaster

3 Steps To Creating And Promoting Videos That Get Results

You’re part of a business or organization with limited resources for video marketing. The good news is it’s possible to have a big impact without a big budget.

This workbook offers step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

Video marketing gets results

Download our video marketing eBook now!

Are you interested in video marketing? Contact us to talk about reaching your goals.

inMotion marks 40 years of story telling

Posted on March 21, 2022December 1, 2022 by webmaster

inMotion Marks 40 Years of Story-Telling

It’s 1980. The mullet is turning heads. Bob and Doug McKenzie are introducing the world to hoser culture. Disco rules. And the Ottawa video production company inMotion is opening its doors for the first time.

The mullet, the McKenzies and disco have faded into the mists of time, but inMotion continues to prosper. Which doesn’t mean it hasn’t changed with the times. In early days it focused exclusively on video. Today, it’s a digital and video marketing agency offering clients branding, marketing strategies, national ad campaigns, full-featured websites and of course videos.

inMotion moves into its future—and Ottawa’s past

It’s 1960, and you can’t miss Ottawa’s coolest new building—its big sign spells out “CIVIC” in multi-coloured, revolving letters at the corner of Holland and Carling. Fast forward to January 2021. The sign’s still there—though it hasn’t revolved for years—and marketing company inMotion is moving in. “To be in this historic building on inMotion’s 40^th anniversary is exciting,” says President Jamie McIntosh. “We’ll have room to grow and be in a more central location for our clients.”

inMotion’s marks 40 years anniversary celebration was planned for April—and then came COVID. “We needed to focus all our energy on helping our clients get through a confusing and difficult time,” McIntosh says. “The party will have to wait until 2021.”

Key to inMotion’s long-term success is its decision to specialize in four sectors: associations, medical and health, technology, and agriculture.

“Working with many clients in these sectors has taught us things you can’t learn any other way,” says inMotion President Jamie McIntosh. “You come to understand your clients’ audiences and challenges, what marketing tactics will and won’t work for them, and how to get a big impact out of a limited budget.”

inMotion clients include:

University of Ottawa Heart Institute
CHEO Foundation
Royal College of Physicians and Surgeons
Canadian Dental Association
Canadian Veterinary Medical Association
Chicken Farmers of Canada
Egg Farmers of Canada
Canadian Meat Council
Canada Pork
Corel

Canadian Wood Council
Consumer Health Products Canada
Canadian Fuels Association
Polytechnics Canada
Canadian Electricity Association
Sustainable Forestry Initiative
Canadian Council on Africa
Canadian Cyber Threat Exchange
Telesat
Medical Council of Canada

For more information contact Jamie McIntosh, President at 613-723-5800, ext. 224 or jamie@inmotion.ca

Recent Work

Posted on March 21, 2022April 26, 2022 by webmaster

Recent Work

ottawahealthcareers.ca

As the second wave of COVID-19 loomed, inMotion developed this ongoing national digital recruitment campaign that brought together hospitals and other major healthcare employers in the Ottawa region.

As of mid-July 2021, the campaign has generated 25 million impressions, 166,722 ad clicks, 100,642 site visitors and 1,074 subscriptions to a newsletter featuring recent job postings—and several hundred new hires from outside the region.

Next up: Phase 2, for which inMotion has created a single job board for 24 employers and more than a thousand jobs.

Adjusting to COVID at warp speed

In the late summer of 2020, Ottawa-Carleton District School Board chose inMotion to communicate to parents what a COVID year would look like—and to do it very quickly, despite constantly changing direction from the province. Within a few weeks inMotion developed a concept (“It takes a community”), produced three videos and created signs for all 142 schools in the OCDSB.

Next up: a campaign to encourage parents to sign up their children for kindergarten and high school in the fall.

130 years of powering Canada’s growth

The Canadian Electricity Association (CEA) represents Canadian electricity utilities and companies that provide products and services to the electricity sector. Since 1891, CEA members have been transforming every aspect of Canadians’ lives—our jobs, our homes, our cities. To mark CEA’s 130^th anniversary, inMotion produced this inspiring video about its remarkable past and even more remarkable future.

Next up: inMotion is producing material for CEA’s Board meeting, including two videos featuring experts speaking on the state of the electricity industry.

The great website we hope you never see

African swine fever (ASF) is harmless to humans and there has never been a case in Canada, thanks to strict safety protocols. If it ever is introduced into Canada, this website will be ready to allay consumers’ concerns with all the facts.

The site is a collaboration between three industry associations: Canada Pork, the market intelligence and promotional organization for the Canadian pork industry; the Canadian Pork Council, the national voice for hog producers in Canada; and the Canadian Meat Council, which advocates on behalf of Canadian meat packers and processors.

Next up: To support the site, inMotion is producing two animated videos on the measures being taken to protect Canada’s pork industry from ASF.

Film Studio and Green Screen Rental – Thank You

Posted on March 21, 2022December 1, 2022 by webmaster

Thank you

For your studio inquiry.

We'll be in contact with you soon to discuss your requirements.

In the mean time can we entice you with our eBook?

Studio Location

474 Holland Avenue

Ottawa, Ontario

K1Y 0Z5

Technology Marketing

Posted on March 18, 2022May 16, 2022 by webmaster

Technology
Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for technology companies.

Ontario’s Best Digital Marketing Agency

Canadian Business Awards

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

2020 FACES Awards

We Know Technology Marketing

Long sales cycles, multiple purchase influencers, highly technical information —inMotion understands these and the many other challenges of technology marketing. For decades we’ve helped tech companies explain clearly and memorably how they solve problems and create opportunities for their customers.

Services We Offer

for Technology Companies

Digital Marketing
Video Production
Responsive Web Development
Brand Strategy
Social Media Strategy
Mobile & Web App Development
Animation
Content Marketing
Analytics
Video Marketing

Customer Testimonials

They developed fresh imaginative content that met our complex communications objectives and attracted praise from target audiences around the world.

3 Steps to Creating and Promoting Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We Help Technology Companies Market Their Business

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Medical Marketing

Posted on March 18, 2022May 16, 2022 by webmaster

Medical &
Healthcare
Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for medical and healthcare organizations.

2020 Best Healthcare Digital Marketing Specialists

Canadian Business Awards

We Know Medical & Healthcare Marketing

inMotion helps our clients raise funds and awareness, thank donors and share critical information with patients and their families. We’re experts at telling stories in ways that connect with and inspire health and medical audiences.

Services We Offer

for Medical & Healthcare Organizations

Digital Marketing
Video Production
Responsive Web Development
Brand Strategy
Social Media Strategy
Mobile & Web App Development
Animation
Content Marketing
Analytics
Video Marketing

Customer Testimonials

We use terms "BIM" (before inMotion) and "AIM" (after inMotion) – they are that good!

I know you guys are always behind us with your support.

The finished videos look fantastic. The colouring, audio levelling and the subtitles are really well done.. I have recommended inMotion to my colleagues.

The web changes are perfect.

Could you please share my comments & thanks with the design team who made the banners? ...Thank you! I'm loving our whole banner this month.

3 Steps to Creating and Promoting Medical & Healthcare Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

How to Retain Volunteers Post COVID-19

Canadians who are volunteering to support our front-line workers are heroes of the pandemic. Retaining these volunteers post-COVID-19 is a unique opportunity for healthcare and social service organizations to help ensure high-quality care in the face of ever-increasing demands.

Continue reading “Retaining Volunteers”.

We Help Medical & Healthcare Organizations Communicate Their Important Messages

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Associations Marketing

Posted on March 18, 2022December 1, 2022 by webmaster

Associations Marketing

An award-winning digital and video marketing agency that focuses on
creating experiences for leading industry and professional associations.

Ontario’s Best Digital Marketing Agency

Canadian Business Awards

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

2020 FACES Awards

We Know Associations

inMotion understands marketing for professional and industry associations. Over the years we have helped our clients engage and retain members, drive new membership, generate revenue, automate tasks and stretch resources. We have helped associations increase relevance and build their reputation within their industry, with the public and with municipal and federal governments. We have worked extensively on labour market information projects, developed integrated marketing campaigns, promoted events and increased sponsorship opportunities.

Services We Offer

to Professional & Industry Associations

Digital Marketing
Video Production
Responsive Web Development
Brand Strategy
Social Media Strategy
Mobile & Web App Development
Animation
Content Marketing
Analytics
Video Marketing

Customer Testimonials

3 Steps to Creating and Promoting Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We Help Professional & Industry Associations Market Their Business

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

Agriculture Marketing

Posted on March 18, 2022May 16, 2022 by webmaster

Agriculture
Marketing

Award winning digital and video marketing agency that focuses on
creating experiences for agriculture and agri-business.

2021 Agriculture Marketing Agency of the Year

Canadian Business Awards

We Know Agriculture Marketing

inMotion understands agriculture marketing. We have helped promote, train and educate on everything from farm to table to animal care to preparing food. We know your audience and how to communicate what matters to them.

Services We Offer

to Agriculture Organizations

Digital Marketing
Video Production
Responsive Web Development
Brand Strategy
Social Media Strategy
Mobile & Web App Development
Animation
Content Marketing
Analytics
Video Marketing

Customer Testimonials

It looks great – I love the addition of the transition slides near the end of the video, and the footage quality looks great.

It was a pleasure creating the COVID-19 landing page. Thank you for all your great work.

It is a pleasure working with inMotion. They understand our needs as a volunteer-based agricultural organization, and are exceptionally responsive. We are very proud to have them as a Blue Ribbon Sponsor.

3 Steps to Creating and Promoting Agriculture Videos that Get Results

Download our ebook and receive step-by-step guidance on when to use video and how to create and promote videos that your target audiences will want to watch and respond to.

We help agriculture organizations communicate their important messages

What is your biggest challenge?

Let us know your biggest challenge and we will offer a tip for free on how your marketing or communication can help with it.

inMotion Studio – Film Studio Rental Space in Ottawa

Posted on March 16, 2022April 12, 2023 by webmaster

Our new film studio space
is now open in Ottawa

Outfitted for optimal sound
and image recording

Cyclorama lit with Aputure Nova P300C
RGB WW LED panels

Make up
Green room included

Additional grip equipment available for rent
( c-stands, sand bags, etc... )

$ 500

Dressing Room
Free Wifi

Popular

$ 2,500

Dressing Room
Free Wifi

Studio Request / Contact Us

Studio Location

474 Holland Ave.
Ottawa, Ontario
K1Y 0Z5

3 Steps To Creating And Promoting Videos That Get Results​

Video marketing gets results

Download our video marketing eBook now!

inMotion Marks 40 Years of Story-Telling

Recent Work

Adjusting to COVID at warp speed

130 years of powering Canada’s growth

The great website we hope you never see

In the mean time can we entice you with our eBook?

Studio Location

TechnologyMarketing

Ontario’s Best Digital Marketing Agency

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

We Know Technology Marketing

Services We Offer

Customer Testimonials

3 Steps to Creating and Promoting Videos that Get Results

We Help Technology Companies Market Their Business

What is your biggest challenge?

Medical &HealthcareMarketing

2020 Best Healthcare Digital Marketing Specialists

We Know Medical & Healthcare Marketing

Services We Offer

Customer Testimonials

3 Steps to Creating and Promoting Medical & Healthcare Videos that Get Results

How to Retain Volunteers Post COVID-19

We Help Medical & Healthcare Organizations Communicate Their Important Messages

What is your biggest challenge?

Associations Marketing

Ontario’s Best Digital Marketing Agency

Ottawa’s Favorite Graphic Designer + Ottawa’s Favorite Project Manager

We Know Associations

Services We Offer

Customer Testimonials

3 Steps to Creating and Promoting Videos that Get Results

We Help Professional & Industry Associations Market Their Business

What is your biggest challenge?

AgricultureMarketing

2021 Agriculture Marketing Agency of the Year

We Know Agriculture Marketing

Services We Offer

Customer Testimonials

3 Steps to Creating and Promoting Agriculture Videos that Get Results

We help agriculture organizations communicate their important messages

What is your biggest challenge?

Our new film studio spaceis now open in Ottawa

Outfitted for optimal soundand image recording

Cyclorama lit with Aputure Nova P300CRGB WW LED panels

Make up Green room included

Additional grip equipment available for rent ( c-stands, sand bags, etc... )

Full Day

Weekly

Studio Request / Contact Us

Studio Location

3 Steps To Creating And Promoting Videos That Get Results

Technology
Marketing

Medical &
Healthcare
Marketing

Agriculture
Marketing

Our new film studio space
is now open in Ottawa

Outfitted for optimal sound
and image recording

Cyclorama lit with Aputure Nova P300C
RGB WW LED panels

Make up
Green room included

Additional grip equipment available for rent
( c-stands, sand bags, etc... )