As the second wave of COVID-19 loomed, inMotion developed this ongoing national digital recruitment campaign that brought together hospitals and other major healthcare employers in the Ottawa region.
As of early May, the campaign had generated 18 million impressions, 90,000 ad clicks, 30,000 site visitors, 800 subscribers to a newsletter featuring recent job postings, and more than a hundred new hires from outside the region.
Next up: Phase 2, for which inMotion has created a single job board for 24 employers and more than a thousand jobs.
Adjusting to COVID at warp speed
In the late summer of 2020, Ottawa-Carleton District School Board chose inMotion to communicate to parents what a COVID year would look like—and to do it very quickly, despite constantly changing direction from the province. Within a few weeks inMotion developed a concept (“It takes a community”), produced three videos and created signs for all 142 schools in the OCDSB.
Next up: a campaign to encourage parents to sign up their children for kindergarten and high school in the fall.
130 years of powering Canada’s growth
The Canadian Electricity Association (CEA) represents Canadian electricity utilities and companies that provide products and services to the electricity sector. Since 1891, CEA members have been transforming every aspect of Canadians’ lives—our jobs, our homes, our cities. To mark CEA’s 130th anniversary, inMotion produced this inspiring video about its remarkable past and even more remarkable future.
Next up: inMotion is producing material for CEA’s Board meeting, including two videos featuring experts speaking on the state of the electricity industry.
The great website we hope you never see
African swine fever (ASF) is harmless to humans and there has never been a case in Canada, thanks to strict safety protocols. If it ever is introduced into Canada, this website will be ready to allay consumers’ concerns with all the facts.
The site is a collaboration between three industry associations: Canada Pork, the market intelligence and promotional organization for the Canadian pork industry; the Canadian Pork Council, the national voice for hog producers in Canada; and the Canadian Meat Council, which advocates on behalf of Canadian meat packers and processors.
Next up: To support the site, inMotion is producing two animated videos on the measures being taken to protect Canada’s pork industry from ASF.