Canadian Council for Aviation and Aerospace (CCAA)
project
With a growing number of industry professionals nearing retirement, the aviation and aerospace sector faced a critical labor shortage.
Challenge
The challenge was to create a video that effectively communicated the wide range of career paths available while inspiring young individuals to consider a future in aviation and aerospace.
Result
We produced an engaging and informative video that showcases the scale and significance of Canada’s aviation and aerospace industry. The video highlights the vast career opportunities, educational programs, and hands-on training available to aspiring professionals. By strategically crafting the message to appeal to a younger demographic, the video became a powerful tool for CCAA to drive interest and increase recruitment efforts.