Canadian Council for Aviation and Aerospace (CCAA)

The Canadian Council for Aviation and Aerospace (CCAA) sought to attract and develop skilled workers for Canada’s aviation and aerospace industry. They partnered with inmotion to create a compelling recruitment video that highlights the diverse career opportunities within the sector, emphasizing education, training, and job prospects.
Client
Canadian Council for Aviation and Aerospace (CCAA)
Year
Services
Website
ccaa.ca

project

With a growing number of industry professionals nearing retirement, the aviation and aerospace sector faced a critical labor shortage.

Challenge

The challenge was to create a video that effectively communicated the wide range of career paths available while inspiring young individuals to consider a future in aviation and aerospace.

Result

We produced an engaging and informative video that showcases the scale and significance of Canada’s aviation and aerospace industry. The video highlights the vast career opportunities, educational programs, and hands-on training available to aspiring professionals. By strategically crafting the message to appeal to a younger demographic, the video became a powerful tool for CCAA to drive interest and increase recruitment efforts.

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