5 Invaluable Lessons from My Internship Journey
My internship journey commenced almost an entire year prior to my stepping foot into the office. As a communications student navigating life after the pandemic, I made a personal vow to seize every opportunity to network and compensate for the missed chances during COVID-19. Participating in the public relations program—a joint venture between the University […]
It’s not about you: marketing orientation, research, and dog poop sandwiches
When it comes to advertising, what your business wants doesn’t matter. It’s your customers, clients, or members that matter. Without them, your brilliant product or the fantastic services you offer might as well not exist. The failure rates for new product launches are chilling. Whether you believe the great business thinker Clayton Christensen’s 95% failure […]
Becoming a thought leader on LinkedIn
For anyone who works in B2B or a nonprofit, providing thought leadership content on LinkedIn is a great way to build brand awareness, establish credibility in your field, and nurture loyal customers. While all platforms have their audiences and their strengths, LinkedIn is one of the best places to post if you’re trying to reach […]
How to maximize ROI on video marketing
Video can serve almost any marketing purpose. It can help people remember your name and industry. It can build trust in what you provide. It can improve your sales. No matter what your goals are, the right video can help get the return on investment your organization needs. Wyzowl’s 2022 State of Video Marketing Survey […]