Case Studies


FPAC

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Changing perceptions of a major industry
The Client:
Forest Products Association of Canada (FPAC)
The Challenge:
Change the perception of young workers that Canada’s forestry sector was in a long decline, with mill closures and fierce competition from lower-cost countries such as China.
The Solution:
TheGreenestWorkforce.ca, a Labour Market Information (LMI) website showcasing the resurgent economic strength of the sector, which had some 60,000 positions open between 2010 and 2020, and its transformation into a global leader in sustainable practices. The site was launched with a national advertising campaign.
The Result:
From 2016 to 2022, theGreenestWorkforce.ca had more than 600,000 visitors. In 2018, FPAC retained inMotion to develop Phase 2 of the site, launched in 2019, which introduced a wide range of new content and functionality.
Date:

November 21, 2018

Category:
d

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